With years of experience in social media and digital marketing, Paul works on both large corporate campaigns and on the promotion of small local events. Operates intuitively to build contemporary marketing strategies that meet the needs and interests of diverse audiences. As a result, runs successful marketing campaigns by writing, producing, recording and editing quality media content. Uniquely interprets trending videos. Builds far reaching newsletters and communications. SEO, analytics, CRM and AI are all tools in his toolkit, which he leverages to optimize campaign performance and deliver data-driven results. Having contributed to dozens of social media accounts, Paul has a particularly complex understanding of how algorithms function. Specifically maintains tested expertise in content optimization techniques necessary to maximize engagement. As a lively content creator with a deep sense of self, his presence gives voice to any content. Undoubtedly focused and centered on set, driven to tell authentic stories.
Applied Skills + Software Utilized: Microsoft Office Suite | Hootsuite | SalesForce | HubSpot | Asana | Adobe Products | Google Tools | WordPress | Constant Contact | Canva | Instagram | Tiktok | YouTube | Facebook | Twitter | LinkedIn | Bluesky | Pinterest | WordPress | Wix | Visual Studio Code | HTML | Copywriting | Producing | Directing | Editing | Camera Op. | Audio Op.
This page is still being built!
With 5+ years of content creator experience, there’s a lot to cover 🙂
Learn more
Student Life TMU Instagram
Role: Content Creator, Video Editor, Script Writer, Graphic Designer.
Worked on a team, contributing to two main social media accounts: @ChooseTMU for prospective and incoming students and @StudentLifeTMU for current students. Created engaging social media video content following a pre-production to post-production pipeline by acting as talent, script writer, camera operator, director and editor in a series of both informational and funny reels and slideshow posts. Learn More.
Markham Arts Council Newsletters
Role: Marketing Manager, Copy Writer, Graphic Designer, Project Manager
Designed, wrote for and managed CRM for newsletters on Constant Contact, managing all newsletters from October, 2021 to September 2024. Achieved an open rate of 36% by 2024 (about 15% above industry standard, 10% increase from the 2021 average open rate), while growing contact list by 800% in 3 years. See MAC Newsletters Archive.