Media Marketing - Paul Beniaminov

With years of experience in social media and digital marketing, Paul works on both large corporate campaigns and on the promotion of small local events. Operates intuitively to build contemporary marketing strategies that meet the needs and interests of diverse audiences. As a result, runs successful marketing campaigns by writing, producing, recording and editing quality media content. Uniquely interprets trending videos. Builds far reaching newsletters and communications. SEO, analytics, CRM and AI are all tools in his toolkit, which he leverages to optimize campaign performance and deliver data-driven results. Having contributed to dozens of social media accounts, Paul has a particularly complex understanding of how algorithms function. Specifically maintains tested expertise in content optimization techniques necessary to maximize engagement. As a lively content creator with a deep sense of self, his presence gives voice to any content. Undoubtedly focused and centered on set, driven to tell authentic stories.

Going Dry (documentary)

Role: Content Strategist, Social Media Manager.
Going Dry follows author/performance coach Andy Ramage and a group of moderate drinkers as they transform their health, mindset, relationships, and lives by stepping away from alcohol, while uncovering the truth about the alcohol industry. Responsibilities include content creation, content strategy, data analysis, research & engagement with influencers, brand partnerships, communications and data maintenance. Learn more about the documentary.

Student Life TMU Instagram

Role: Content Creator, Video Editor, Script Writer, Graphic Designer.
Worked on a team, contributing to two main social media accounts: @ChooseTMU for prospective and incoming students and @StudentLifeTMU for current students. Created engaging social media video content following a pre-production to post-production pipeline by acting as talent, script writer, camera operator, director and editor in a series of both informational and funny reels and slideshow posts. Learn More.

Student Roundtable Series – Student Life TMU YouTube

Role: Technical Producer, Director, Video Editor, Graphic Designer.
The Student Roundtable Series is comprised of long form student-centered content on the @StudentLifeTMU and @ChooseTMU YouTube channels. The first iteration of the series featured students discussing how they define success and failure at university, and served as a test trial for long form content on the @StudentLifeTMU YouTube channel. The second iteration of the series focused on the Black student experience, led by Keosha, TMU’s Black Student Success Facilitator. Using what we learned from the first roundtable we were able to refine the visuals and the flow of the second roundtable, creating an exciting new template for future long form content on the channel, while spotlighting important .

**SummerWorks Performance Festival 2025 – Fat Fables Poster Design**

Role: Photo Editor, Graphic Designer.
Fat Fables is a collection of poetry, monologue, rants, drag and art organized by the AMY Project. The AMY Project has showcased work at SummerWorks since 2012 to present an original show as part of the performance festival. Edited photography and created marketing material for the performance. Original photo by Roya DelSol.

Markham Arts Council Newsletters

Role: Marketing Manager, Copy Writer, Graphic Designer, Project Manager
Designed, wrote for and managed CRM for newsletters on Constant Contact, managing all newsletters from October, 2021 to September 2024. Achieved an open rate of 36% by 2024 (about 15% above industry standard, 10% increase from the 2021 average open rate), while growing contact list by 800% in one year.

Markham Arts Council Annual Reports 2021-2023

Role: Marketing Manager, Copy Writer, Graphic Designer, Project Coordinator.
Every year the Markham Arts Council (MAC) posts an Annual Report for new programs, partnerships, funding opportunities, awards, and leadership updates. Designed and contributed to the MAC Annual Reports from 2021 to 2023. For more see MAC Reports.

Markham Arts Council Art Exhibit Fall 2023

Role: Marketing Manager, Event & Sponsorship Coordinator, Curator, Onsite Technician.
The Markham Arts Council enriches the lives of Markham residents through arts and cultural programming and activities. Leverage arts and culture to enhance the community’s wellbeing and economic development. This local exhibit featured eight local artists from York Region at the historical McKay Art Centre along Mainstreet Unionville, attracting thousands of visitors in just a week.