With 3+ years of experience as the Events and Marketing Manager of the Markham Arts Council (a registered non for profit) and another 2+ years of experience as a Digital Media Content Creator for Student Life TMU, Paul has worked on both large corporate campaigns and on the promotion of small local events alike. Whether in a big team of 20+ people or in a tighter team of 3 or even when working solo, Paul always works intuitively to build contemporary marketing strategies that meet the needs and interests of diverse audiences. Paul has run marketing campaigns by making newsletters, building websites, posting on social media, managing CRM and overseeing internal communications. Having contributed to dozens of social media accounts on Instagram, TikTok, YouTube, LinkedIn and more, Paul has a complex understanding of how algorithms function. Therefore, he has tested expertise in content optimization techniques necessary to maximize engagement and reach online.
Applied Skills + Software Utilized:
Microsoft Office Suite | Hootsuite | SalesForce | HubSpot | Asana | Adobe Products | Google Tools | WordPress | Constant Contact | Canva | Instagram | Tiktok | YouTube | Facebook | Twitter | LinkedIn | Bluesky | Pinterest | WordPress | Wix | Visual Studio Code | HTML
Markham Arts Council Newsletters
Role: Marketing Manager, Copy Writer, Graphic Designer, Project Manager
Designed, wrote for and managed CRM for newsletters on Constant Contact, managing all newsletters since October, 2021 to September 2024. Achieved an open rate of 36% in 2024 (about 15% above industry standard, 10% above 2021 average open rate), while growing contact list by 800% in 3 years. See MAC Newsletters Archive.
Markham Arts Council Art Exhibit Fall 2023
Role: Marketing Manager, Event Coordinator, Curator, Graphic Designer
The featured brochure was printed and distributed for the Markham Arts Council’s 2023 ‘Nature and the Unusual’ Art Exhibit, designed alongside other marketing materials including posters, website banners and social media content for the exhibit. Made 2023. See MAC Art Exhibit Website.
Metamorphosis Grad Show Marketing
Role: Graphic designer, Illustrator, Marketing Manager
Designed promotional material for a virtual visual art show for the Alexander Mackenzie visual art program graduating class, following themes of nature, change and metamorphosis. Site from QR code is no longer public. Made 2022.